Who We Are

Meet the Team

Converting experience into knowledge
Keith Slattery

Keith Slattery

CEO & Founder

David Billings

David Billings

General Manager

Danny Aguirre

Danny Aguirre

Sales Representative

Joaquin Urias

Joaquin Urias

National Sales Director

Giovanni Sanchez

Giovanni Sanchez

Sales Representative

Stacy McCoy

Stacy McCoy

Accountant

Hedieh Parsa Basir

Hedieh Parsa Basir

Bookkeeper

Keith Slattery

CEO & Founder

Keith believes in building a positive work environment and company culture that allows its team members to thrive. This philosophy came from his strong belief in maintaining a “lifestyle career” that started when he founded Stonehill Produce in 1998. His commitment to the very highest standards—while never sacrificing the company culture–has helped Stonehill become one of the most successful produce importers in the U.S. Keith got his start in the produce business after graduating from Cal Poly San Luis Obispo with an agriculture business degree and then working in the citrus industry with Sunkist Growers and Don Bonano Citrus Company. After launching Stonehill, Hass avocados quickly became his singular focus and area of expertise, and his company earned a reputation for honesty, integrity and hard work. Keith is passionate about feeding the world — no short-cuts, no antics, just delicious produce, grown right. When he’s not at work, he enjoys spending time with his wife and two sons, with whom he shares his love of surfing.

Dave Billings

General Manager

There are many reasons why people in the U.S. AVOCADO DEAL call industry veteran Dave Billings the MARKET WHISPERER. As the driving force behind Stonehill’s brand signature–WE KNOW AVOCADOS—he has no peer when it comes to understanding supply and demand; grower and market prices; and growing regions and elevations. But his strongest skill is in assembling those pieces into the bigger-picture puzzle. He has been honing that capability since joining Stonehill in 2013 to manage the company’s operations and lead its growth initiatives. An expert on change management and growth strategies, Dave held multiple leadership positions at major organizations prior to joining Stonehill. He was President of a Dry Bean Marketing Cooperative for 10 years where he reversed a declining sales trend by vertically integrating the organization and completely re-organizing its Multi-State Field Operations and Packaging/Canning Facilities. Those moves, along with creative innovation and strategic acquisitions, quadrupled revenue. Dave also spent seven years as President of the leading Industrial Vinegar supplier in the U.S. and Canada operating in the business-to-business sector selling to companies like Heinz, Best Foods, and Hidden Valley Ranch. Already holding a dominating 50% market share, he turned his focus to the bottom line by divesting unprofitable pieces of the business, consolidating production, and modernizing plants to be run from a laptop. The result was a 4X increase on the bottom line. After the business was sold by its multi-national parent, Dave started to look for “something new and interesting to do.” That turned out to be joining avocado powerhouse Calavo Growers as its Commodities Manager where he learned about the avocado business from top to bottom. After nine years at Calavo, Dave took his avocado knowledge and previous business experience to Stonehill Produce to lead a strategic repositioning of the company from a Sales Agency/Brokerage Business to an importing company with a: 1) Diversified stable of sourcing partners; and 2) World-Class, 360o knowledge of the U.S. Avocado Category. That repositioning puts Stonehill right where it needs to be as consumption of avocados in America continues its explosive year-in, year-out growth. And even though that growth produces more and more pieces to the market puzzle, the Market Whisperer still figures it out every day.

Stacy McCoy

Accountant

When Stacy started working at Stonehill Produce in 2000, the company was two years old and imported about 70,000 avocados a day. Today, volume is up to 400,000 a day, the company has offices in two states, and Stonehill is one of the most successful produce importers in the nation. As Stonehill’s in-house accountant, Stacy has been instrumental in developing the systems and processes that have helped the company manage its growth — from HR and administration duties to order-tracking software and billing procedures. She makes sure the business systems run smoothly so the sales team can focus on moving Mexican avocados from the field and into the market.

Joaquin Urias

National Sales Director

Before joining Stonehill Produce, Joaquin owned and operated his own company specializing in avocado imports. He learned about the fruit from its beginnings as a seed, to harvest and on to the final sale by spending time in Mexico’s Michoacán state, the world’s leading region for avocado production. His understanding of the avocado and familiarity with the Mexican avocado industry’s growing regions makes him the perfect person to support and expand Stonehill’s relationships with growers and packers in Mexico, and pursue new business opportunities for the company. When he’s home in Texas, Joaquin enjoys spending time at his family’s ranch where he works with cattle and horseback riding on the weekend, and on the weekdays he and his wife spend time competing in the American Pool players Association, the worlds largest amateur pool league.

Giovanni Sanchez

Sales Representative

Before joining Stonehill Produce in 2023, Gio brought his background in technology to the produce world where he developed deep experience and proficiency working with citrus, tomatoes, and tropicals for seven years starting in 2016. With his love for the produce world established, Gio landed on the avocado sales desk at Stonehill where he delivers world-class customer service and high-quality Mexican avocados to the market. Gio leverages Stonehill’s reputation as having the best intel on the Mexican avocado industry and US avocado category to maximize value for his customers. Using intel coming out of Stonehill’s proprietary 360° Knowledge Generator™, Gio keeps his customers fully informed on the avocado deal in America. When he’s away from the sales desk, Gio enjoys spending time with his son on cook-outs, baseball games, and a round of golf.

Danny Aguirre

Sales Representative

Danny’s career in the produce industry started in 2004 when he was loading trucks in Texas on the U.S. Mexico border. He quickly worked his way up to working on the floor and then into dispatch. In those roles, Danny was able to demonstrate his business acumen, strong bi-lingual communication skills, and uncompromising work ethic. That moved him up again, this time from a source coordinator role to the sales desk where currently sits. His sales philosophy is committing to do whatever it takes to make the deal right for the customer and add value to their business. Here’s how he puts it: “If we say it, we stand by it.” When not selling America’s favorite fruit, Danny heads for the golf course, ski slope, or open spaces to drive motorcycles and quads.

Hedieh Biography

Hedieh Parsa Basir

Bookkeeper

Before joining Stonehill Produce, Hedieh was a Bookkeeper for Nortia Press, a start-up publishing company in Santa Ana, California from 2011 to 2022. For Stonehill, Hedieh records and maintains the company’s financial transactions—including purchase orders, sales, invoices, expenses, and payables. Her keen eye for detail and deep understanding of financial processes ensure that all transactions are accurately tracked and managed, contributing to the smooth operation of accounts payable and receivable. She earned a Master of Science degree in Rural Planning and Economic Development at the University of Tehran in 2007 and an Associate degree in Accounting at Orange Coast College in Costa Mesa, California in 2014. Outside of work, Hedieh enjoys hiking, playing sports, traveling with her family, and volunteering at different local organizations.

Mexican Hass Avocados 360° Knowledge Generator™

Stonehill Produce is the leading, Mexican Hass avocados importer in the U.S. As the premiere knowledge leader in the avocado industry, we create value through our 360° Knowledge Generator™. This proprietary system enables Stonehill partners to navigate change in the avocado industry that results in increased revenue and profit.

Reputable

We’re not simply trying to sell Hass avocados; the Stonehill Produce Team actually strengthens the avocado buyer’s industry knowlege across the board from avocado groves, avocado packing houses, to the intricacies of importing Hass avocados from Mexico. Stonehill Produce is passionate about what we do, we believe in a strong work ethic, and we love sharing the knowledge we’ve gained to help our customers reach their goals.

Professional

When we spend decades committed to understanding importation of Mexican Hass avocados and the worldwide avocado industry, we naturally build strong relationships with avocado experts who are doing the same thing. That’s why our avocado grower and avocado packer partners in Mexico are such strong allies. And that’s why we have developed open and transparent communication with professionals in every facet of the produce industry.

Knowledgeable

With 20+ years of experience, we are knowledge experts about avocados; everything from the seasonal changes in avocado oil content to proper avocado handling and avocado ripening procedures. Stonehill Produce is constantly analyzing avocado sales volume and avocado import data to fully understand the impact those numbers have on the avocado market: both what’s happening today, and what lies ahead.

Our Pathway to Stonehill Produce 2.0

Scroll Down to View Stonehill Timeline

1998
The Beginning

Founder Keith Slattery started the company out of his Stonehill Drive apartment in Dana Point, California.

Citrus & Onions

Sales Agent: For three large onion growers (400 acres); Broker: Citrus & Avocados.

2003
Mexican Avocados

Partnered with new suppliers in Mexico to prepare for the day in the near future (3+ years) when Mexican avocados would be granted access to all 50 states.

2007
Full Market Access

The U.S. government opens all 50 states to Mexican Hass avocados.

2008
Border Warehouse

Stonehill opens it combination sales office and cold-storage warehouse on the border in McAllen, Texas.

2009
Single Supplier

Partnered with one of the largest packers of Mexican avocados as its exclusive sales agent.

2015
Multiple Suppliers

Expanded our partnerships with 12 packers in Mexico to meet expanding consumer demand in the U.S. market.

2018
The Knowledge Imperative

Launched a sweeping new vision to become the premier knowledge leader in the Mexican avocado industry.

2022
Stonehill Today

With its headquarters in Capistrano Beach, California and Border Warehouse in McAllen, Texas, Stonehill has 10 employees and gross annual sales over $50 million.